Author of Dark Fiction
Tag Archives: Cevin’s Deadly Sin
This blog post will be the first in a series of marketing tips for writers. In promoting my book, Cevin’s Deadly Sin, I wanted to hone in on what works in our digital age for reaching the widest audience. Out with the book signings where you might reach a couple of people. In with trying to get reviewed by an online journal that has the potential to reach thousands of people.
First of all, we’re no longer “marketing,” we’re finding our target audience and providing content that interests those people. It’s the idea of providing value and building a community, rather than hard-selling your book.
Marketing Tip #1: Deconstruct the Marketing Approach of a Similar Novel:
Choose a book that is similar to yours and do a search to see how the publisher marketed the book. First of all, choose a successful, well-known book, then take a look at the following:
- Who reviewed this book? Send review requests to those reviewers. “Since you enjoyed X book, I thought you might like to read and review mine.” Don’t ignore the power of the book bloggers. They have helped to boost the careers of many indie authors.
- Where do interviews for the book’s author appear? Send interview requests to those sites.
- Did the author write any blog posts? Generate a list of possible topics and send a relevant one to that blog. Blogs and journals are always looking for content.
- Do a search for articles about books that share your target audience. Write to the article’s author and ask her if she’d be interested in reading your book. This has worked very well for me and actually generated some recommendations for other reviews.
- Make note of web pages that appeal to your target audience and interact with them by offering to write articles, join chat groups, etc.
- Keep a simple spreadsheet of your contacts. That’s the only way of keeping it all straight.
These steps seem simple, yet they accomplish a wonderful goal—finding your target audience. I’ve found that by performing these steps, I’m connecting with people who want to read what I’ve written. And I’m building a base of readers for my future books.
Do you have any marketing tips you’d like to share?
Writing Cevin’s Deadly Sin has been a wild ride for me. Literally six years in the making, seeing the culmination of my work published is a huge thrill for me. First, this is a departure for me, before I’ve always written horror and paranormal. For this project that didn’t fit. At first I toyed with the idea of having a cross-dresser vampire or cross-dresser werecat, then I decided, no. This story needs to be told in a realistic fashion.
Cevin’s Deadly Sin is the story of a closeted hetero teen cross-dresser. In most ways he’s a normal kid, yet has that one difference he has to hide. It makes him feel that no one will accept him for his true self. It’s the story of feeling like an outsider, and who hasn’t felt that way at one time or another?
This was my thesis novel for an MFA in Writing Popular Fiction from Seton Hill University. I struggled with the plot tremendously and ended up scrapping and rewriting the entire book after graduation. Then once I had it finished, it was difficult finding a publisher. Publishers told me they liked it, but they didn’t know how to market it. Cevin is hetero so he didn’t fit into the LGBT category, strictly speaking. He doesn’t want to have surgery to become a woman, so he doesn’t fall into the transgender category.
My present publisher, Queer Teen Press, is a little more broad in its content, so they seemed like a good fit to me. I was so happy when they accepted it for publication.
Why did I write this book? I’m fascinated with gender. How much of it is inherent and how much is from upbringing? Why do people in our culture react so violently against someone who defies gender?
I have cross-dresser friends, and I’ve interviewed a lot of cross-dressers, and I know that they had no support groups they could access during their school years. I’m writing Cevin to help them out—to bring awareness to the public about cross-dressing and help CD kids to realize that they’re not alone.
Also, how do we treat those who are different in some way? Tessa is totally taken with Cevin, but when he tries to tell her about how he’s different, she doesn’t want to listen. She becomes afraid and pulls away from him.
In many ways, this is a universal story. Has there ever been a time when you felt like an outsider?
Link to purchase Cevin’s Deadly Sin:
Who knew that a little pair of red lace panties could get him into so much trouble…
Cevin thinks that moving to a small Florida town is the worst thing that ever happened to him…until he falls for Tessa. She may be the one person who can accept his cross-dressing, but her brother Hunt’s goal is to make Cevin’s life a living hell. When Hunt “outs” him at school, Cevin has to figure out how to come to terms with his own identity in order to keep Tessa and quite possibly save his own life.
Click on my Books tab to read more about Cevin’s Deadly Sin.
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