Author of Dark Fiction
Tag Archives: marketing for writers
Platform-Get Noticed in a Noisy World, by Michael Hyatt is a really excellent book about developing your platform, and though it’s not specifically geared toward writers, I found that there were a lot of ideas I could use for my writing.
For example, he has an interesting take on writing blog posts. Use a blog post template, with the following elements: Lead paragraph, Relevant image, Personal experience, Main body, and end with a Discussion question in order to encourage responses.
He recommends making video interviews of other authors and post them to your blog. Send the interview ahead of time, and record the interview through Skype.
Post your own videos in which you speak about various aspects of writing or of your books.
Create a public speaking tab on your website:
- Have a “check my availability” button. This is less presumptuous than a “book me” button.
- Post a one-minute welcome video.
- Did you know that there is iPad teleprompter software? It is HDi Pro2.
- Include a photo of yourself speaking
Hyatt tells us to Kiss Marketing Goodbye. Marketing is dead. Tribe-building is the new marketing. It’s about participating in a dialogue with fellow travelers and building relationships.
- Discover your passion.
- Volunteer to lead.
- Be generous. When you lead by serving and giving, people follow.
- Provide a way to communicate.
Write informative guest posts on other people’s blogs.
Offer to give away a free e-book in exchange for people signing your mailing list.
He emphasizes the importance of using Twitter to build your brand. Some useful tips are:
- Customize your Twitter page with your photo, info about you and a link to your blog or web page.
- Comment on and re-tweet other people’s posts.
- Keep your posts short enough to re-tweet.
- Post often, but don’t over-promote. Offer interesting content to your readers
Become an Amazon Associate and use an affiliate code in links to your own books. This generates extra income every time someone buys one of your books through your link.
Hyatt offered some ideas for novelists, such as:
- Post excerpts from your novels.
- Backstory your novel: why you wrote it, how did you settle on the story, did you do any research.
- Behind the scenes look at what the life of a novelist is like.
- Write “directors notes” for your book: why you chose to start with a particular scene, did you have to delete or add scenes to improve the story
- Interview your editor: Ask your editor what her day-to-day job is like, what’s it like to work with writers, get stories about best and worst experiences, what prompted her to get into the business
Hyatt has many more ideas and recommendations that are applicable to writers. This book is a great read for anyone interested in developing and building a platform, and I’d highly recommend it.