Sally Bosco

Author of Dark Fiction

Tag Archives: Writer’s Craft

Book Review: Platform-Get Noticed in a Noisy World, by Michael Hyatt

platformPlatform-Get Noticed in a Noisy World, by Michael Hyatt is a really excellent book about developing your platform, and though it’s not specifically geared toward writers, I found that there were a lot of ideas I could use for my writing.

For example, he has an interesting take on writing blog posts. Use a blog post template,  with the following elements: Lead paragraph, Relevant image, Personal experience, Main body, and end with a Discussion question in order to encourage responses.

He recommends making video interviews of other authors and post them to your blog. Send the interview ahead of time, and record the interview through Skype.

Post your own videos in which you speak about various aspects of writing or of your books.

Create a public speaking tab on your website:

  • Have a “check my availability” button. This is less presumptuous than a “book me” button.
  • Post a one-minute welcome video.
  • Did you know that there is iPad teleprompter software? It is HDi Pro2.
  • Include a photo of yourself speaking

Hyatt tells us to Kiss Marketing Goodbye. Marketing is dead. Tribe-building is the new marketing. It’s about participating in a dialogue with fellow travelers and building relationships.

  1. Discover your passion.
  2. Volunteer to lead.
  3. Be generous. When you lead by serving and giving, people follow.
  4. Provide a way to communicate.

Write informative guest posts on other people’s blogs.

Offer to give away a free e-book in exchange for people signing your mailing list.

He emphasizes the importance of using Twitter to build your brand. Some useful tips are:

  • Customize your Twitter page with your photo, info about you and a link to your blog or web page.
  • Comment on and re-tweet other people’s posts.
  • Keep your posts short enough to re-tweet.
  • Post often, but don’t over-promote. Offer interesting content to your readers

Become an Amazon Associate and use an affiliate code in links to your own books. This generates extra income every time someone buys one of your books through your link.

Hyatt offered some ideas for novelists, such as:

  • Post excerpts from your novels.
  • Backstory your novel: why you wrote it, how did you settle on the story, did you do any research.
  • Behind the scenes look at what the life of a novelist is like.
  • Write “directors notes” for your book: why you chose to start with a particular scene, did you have to delete or add scenes to improve the story
  • Interview your editor: Ask your editor what her day-to-day job is like, what’s it like to work with writers, get stories about best and worst experiences, what prompted her to get into the business

Hyatt has many more ideas and recommendations that are applicable to writers. This book is a great read for anyone interested in developing and building a platform, and I’d highly recommend it.


It’s the end of an era: My dungeon is coming down.

As I sit here trying to write, the workers are ripping down my old dungeon room.  It was a Florida room I’d painted black and filled with gargoyles, candles, a lion head fountain (complete with fogger), a gravity board for hanging upside down and the writing desk my dad made me.  The big dystopian mural I’d painted was hanging on the wall.  I’d had lots of parties in there and spent many writing nights.  But alas, the people who lived in the house before me who built the room didn’t do it to code, and it started crumbling.

Me with lion head fountain. My mural is in the background.

My dad was the first to notice the cracks.  “Sally, you have to do something about this room.  It’s breaking apart.”  Though I’m usually oblivious about such things, it was true.  The room had big cracks going through the outer walls.  One of my friends said, “Well no wonder your room is breaking apart; you invite all those demons in there.”  To which another friend replied, “The walls cracked apart in The Exorcist, too.”

My room got demolished in 3 hours!

I had my desk in there and the walls were covered over with black visqueen and black velvet drapes.  I could close myself off and zone out to the white noise of the fountain, during which I often felt like I was in the other worlds of my novels.  But I guess that’s all coming to an end.  What’s replacing it is an actual sun room.  (The horror!  Me and sun.  No!)

This is half of my dystopian mural.

This is the other half.

Actually, I’ve lost my taste for the room when my beloved MiniKitty spent his last days holed up.  He only wanted to be in a dark quite place toward the end, so I’m grateful it afforded him that comfort.  The night before I had to take him in to be put to sleep was right up there with the most difficult nights of my life.  Later when I’d go out there, it would make me kind of sad.  So I’m ready to part with the room and make a new beginning.  On a happy note, it’s going to be bigger than the other room was and it will have a half bath, tile floor and ceiling fans.  Also, my boyfriend, Eric is letting me reconstruct the dungeon in his basement.  I’m thinking of all the things I’ll be able to do in my new room, like take up painting again.  So, bring on the light!  I’m ready.  Maybe this is the beginning of a new era.

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